Guides
What we learn auditing real estate agencies in Morocco.
Short guides, with verified numbers and their sources. No theory, only what we see in the accounts.
6 min
Selling Moroccan property to foreign buyers: what your agency needs in place
Foreigners and Moroccans living abroad account for 35 to 40% of property purchases in Marrakech. Most of them search in English, from London, Paris, New York or Riyadh, and many buy without ever setting foot in the house. Almost no Moroccan agency speaks to them in their language. That gap is the opportunity.
6 min
Real estate advertising in Morocco: what it really costs in 2026
The question we get before any other: “how much does it cost?” Here are the figures we see in the ad accounts of Moroccan agencies, without rounding down.
7 min
How a real estate agency finds clients on Facebook and Instagram
Not followers. Buyers and sellers who pick up the phone. Here is the system we set up for agencies, step by step.
5 min
Meta Pixel for real estate agencies: what it does and how to install it
Among the real estate agencies we audit in Morocco, nine out of ten have no Meta Pixel. It is the first thing we fix, before touching a single ad.
8 min
Meta Ads for UK Property Developers
If you are a UK housebuilder or new-build developer and your current source of buyer enquiries is a board outside the site, a listing on a portal, and word of mouth from your sales agent, you are leaving a channel on the table. Meta and Instagram run ads in front of people who are not actively searching property portals that day but who match the profile of your typical buyer: age, income band, location radius, life stage, even people who have recently engaged with mortgage or home-moving content. Loumads is a one-person agency run by Hamza, based in Rabat, Morocco, working with developers and property marketers remotely. This page explains how that works for a UK development, what it costs to find out, and what has actually happened for other clients running Meta ads — not what is promised to happen for you.
8 min
Meta Ads for UK Estate and Letting Agents
If you run an estate agency or a letting agency in the UK, you already know the two numbers that matter most: how many valuation requests and landlord instructions you get each month, and what each one costs you to generate. Rightmove and Zoopla portal leads are expensive and shared with every other agent bidding on the same postcode. Referrals are good but unpredictable. This page is about a third channel: Meta ads — Facebook and Instagram — run specifically to bring in seller, landlord, buyer and tenant enquiries from people in your local area, built and managed by one person, Hamza, who runs Loumads from Rabat, Morocco, and works with agencies remotely across the UK and elsewhere. Nothing on this page promises you a set number of leads or a guaranteed return.
8 min
Meta Ads for US Real Estate Teams and Brokerages
If you run a real estate team or brokerage in the US, you already know the problem isn't finding leads — it's finding leads that are actually worth a follow-up call. Portal leads get shared with three other agents before you even see them. Referrals are slow and unpredictable. And most Facebook ad accounts for real estate are set up once, left alone, and quietly bleed budget on the wrong audience at the wrong time of day. Loumads is a one-person Meta and Instagram ads agency run by Hamza, based in Rabat, Morocco, working with clients remotely across the US, UK, and Europe. This page is about one specific use case: helping US real estate teams and brokerages use Meta lead-form ads to put a steady flow of buyer and seller enquiries in front of agents, and to market new-construction listings directly to people who are already looking in that area.
8 min
Meta Ads for Dubai Off-Plan Property Brokers Targeting Overseas Buyers
If you sell off-plan units in Dubai or the wider UAE, your hardest problem usually isn't finding leads. It's finding leads that are actually overseas buyers with the capital and intent to act, instead of local browsers, students doing a school project, or people who click a form just to see a price. Running Meta and Instagram ads that specifically target buyers in the UK, Europe, India, Russia and other source markets — and then qualify them fast, across time zones, before your sales team wastes a call — is a different skill from running generic property ads to a local Dubai audience. This page explains how that kind of campaign works, what Loumads has actually done on comparable cross-border property campaigns, and how a free written audit of your current Meta ads setup can show you where you are leaking budget on the wrong audience right now.
8 min
Cost per lead for property ads in the UK (2026)
If you're a UK property developer, estate agent, or marketing manager researching what Meta (Facebook and Instagram) ads actually cost per lead before you commit a budget, you've probably noticed the problem: everyone quotes a different number. Some agencies promise "leads from £5." Some industry reports put real estate at the cheapest end of all verticals. Others cite figures five times higher. Almost none show the underlying maths or say what's actually in that lead. This guide does something different. It walks through one real, dated campaign — run for a UK architectural visualisation studio by Loumads, a Meta ads agency for property businesses — with the spend, lead count, and arithmetic shown in full, then sets that result against genuine UK and global benchmark data, sources named. Where the data doesn't hold up, we say so rather than inventing a figure.
8 min
Instant Form vs Landing Page for Off-Plan Launches
If you are planning a Meta ads launch for an off-plan development, one of the first technical decisions you will make is where the lead actually lands: inside Meta's native "instant form" (lead ads), or on a custom landing page you control. This is not a trivial setting. It changes your cost per lead, the quality of the data you collect, how fast your sales team needs to move, and in some cases the entire shape of your follow-up process. There is no universally correct answer. It depends on your price point, your sales cycle, and how fast your team can call a lead back. Below is a practical breakdown, using a real campaign result as a reference point, not a promise of what you will get.
8 min
Why Evening Ad Sets Win for Developers (Sometimes): A Real Example and the Research Behind It
Every Meta ads account has a story about timing. Someone noticed costs dropped at a certain hour, or a lead came in at 9pm and closed, and now "run ads in the evening" becomes a rule nobody questions. This guide is not that. It is one real campaign, the plain arithmetic behind it, and the genuine research on why evening scheduling is worth testing for property-related offers — without pretending it is a law of ad performance.
8 min
Selling to the Diaspora: France and Belgium to Morocco and Senegal
If you sell property in Morocco or Senegal, a growing share of your real buyers do not live there. They live in Paris, Brussels, Lyon, or Liège, and they are looking for a home back home — for their parents, for retirement, for an investment, or simply because owning property in the country they come from matters to them. Reaching this audience on Meta (Facebook and Instagram) is not the same as running ads to buyers already on the ground. The language, the platform habits, and the trust signals are all different, and most agencies run the same generic campaign for both audiences and wonder why the diaspora side underperforms. This guide covers why diaspora buyers need their own ad strategy, what happened in one real campaign for a Dakar-focused agency, and how to target Moroccan and Senegalese households in France and Belgium in practice.
What these guides cover
We run Meta ads (Facebook and Instagram) for real estate agencies and property developers in Morocco, and most of what we write comes from auditing their accounts. The same questions come back every time: how much a campaign really costs once you count the ad budget and the time spent on bad leads, whether listing portals or paid ads bring better buyers, how to set up the Meta pixel and the Conversions API so you can see which ad produced a visit, and how fast a lead has to be called back before it goes cold.
The English guides above cover the cost of real estate ads in Morocco, how agencies find clients on Facebook and Instagram, the Meta pixel, and selling Moroccan property to buyers abroad: Moroccans living in Europe, European second-home buyers and Gulf investors.
More guides, in French
The rest of our guides are only in French for now, the language our Moroccan clients work in. They are listed here so you can open them in your browser's translator.
- Mubawab ou publicité Meta : où vont vraiment les acheteurs
- Rappeler un lead en 5 minutes : le système WhatsApp pour agences immobilières
- Publicité immobilière à Dakar : coûts, diaspora et WhatsApp
- Vendre aux acheteurs du Golfe : ce qu'une agence marocaine doit préparer
- Formulaire Facebook ou WhatsApp : quel canal choisir pour vos leads immobiliers au Maroc ?
- Gestionnaire de publicité Facebook pour une agence immobilière : ce qu'il fait, combien ça coûte, comment le choisir
- Loi 09-08 : ce que votre agence immobilière doit savoir avant de collecter des leads sur Facebook
- Questions de qualification dans un formulaire Facebook immobilier : quoi demander selon le type de bien
By city
Each city page explains how buyers differ by neighbourhood and what a lead form should ask there: