A two-speed market
Casablanca mixes local investors who decide fast (cash, quick close) with diaspora buyers (France, Belgium, Canada) who buy remotely from photos and video. The two profiles need different targeting — and a different message.
Casablanca is our proving ground: it's where we built and tested the system we now run elsewhere — Meta campaigns + qualification form + lead follow-up all the way to the appointment.
57 leads generated in one week for BM Immobilier (Marrakech), at €1.09 per lead. See the full case study.
Casablanca mixes local investors who decide fast (cash, quick close) with diaspora buyers (France, Belgium, Canada) who buy remotely from photos and video. The two profiles need different targeting — and a different message.
Budget, property type (new apartment, villa, land), buying timeline: our forms filter out the curious before they reach WhatsApp, so you only get serious contacts.
Pixel + Conversions API installed from day one. You know exactly what every dirham spent brings back, all the way to a booked appointment.
Plus diaspora targeting: France, Belgium, Canada, Spain.
Plan an ad budget of about 100 MAD (€10) per day minimum, paid directly to Meta. Loumads management starts at the equivalent of 2,500 MAD per month, no commitment. Our benchmark result: 57 leads in one week at €1.09 per lead for a client in Marrakech.
Yes. A significant share of real estate investment in Casablanca comes from Moroccans living in France, Belgium or Canada. Meta lets you show them creatives dedicated to investing back home — often the most profitable segment.
Both: real estate agencies, developers of new programs and independent agents. The system is the same: campaign, qualification form, follow-up to the appointment — exactly the system tested on BM Immobilier.
With a free 24-hour audit of your ads and your page. Then: pixel installed, first campaign live in under a week.

Free audit of your listings, no commitment. In 10 minutes we show you where your buyers are and how to reach them.
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