Qualified leads for your real estate project in Casablanca.

One area, one ad

In the centre (Gauthier, Racine, Maârif, Bourgogne) the stock is mostly apartments. Buyers want to know where they will park, how far the tram or the school is, and whether the building is recent. An ad that shows the street, the neighbourhood and the floor plan does more than a polished photo of a living room.

Anfa, Californie and Ain Diab are a different clientele: villas and large apartments, buyers who compare for a long time and dislike being chased. Here, careful video and a more demanding form filter better than a discount banner. Casa Anfa tends to draw professionals and investors buying new builds close to the office districts. On the outskirts, in Bouskoura, Dar Bouazza or Sidi Maârouf, families look for space, a gated residence and a garden, and they ask straight away how long the drive into town takes.

So we split campaigns by area or by project. An agency's entire stock in one ad produces leads nobody can sort.

Who buys in Casablanca, and what each buyer needs to see

A local family moving up looks at bedrooms, parking, security and nearby schools. Two people make the decision, usually after several viewings, so the follow-up matters as much as the ad.

An investor buying to rent wants facts: price, floor area, service charges, condition, distance to offices and transport. Leave yield promises out of the ad. They attract the wrong contacts and damage your credibility.

Moroccans living abroad buy remotely. They need proof that the project is real, a clear explanation of how signing works when they are not in Morocco, and a callback at an hour that suits their time zone. First-time buyers think in monthly repayments and bank loans. An ad that talks about the deposit and the monthly payment moves them forward; one that only shows the full price loses them.

Off-plan or completed: two different campaigns

Selling off-plan (VEFA, as it is called in Morocco) means selling trust before selling square metres. The ad should show the floor plan, the announced handover date, the payment schedule and proof that the site is moving: photos of the plot, an open sales office, progress videos.

A completed property is more direct. Real photos, a video walkthrough filmed on site, the price shown and a simple offer: come and view it this week. Mixing both in one campaign blurs the message and skews the numbers.

The Casablanca calendar

Summer is still diaspora season. Many Moroccans abroad come home in July and August and want to view properties while they are here, so campaigns aimed at Europe and Canada should start in spring to fill the viewing diary before they land.

During Ramadan, activity moves to the evening, after ftour. Callback times have to move with it, or your team ends up calling people who will not pick up. Before the school year starts, families who want to move speed up, and ads that mention schools and key handover land at the right moment.

What the form should ask a Casablanca buyer

A good instant form asks few questions, but the right ones: property type, preferred area, a budget range, how the purchase is funded (cash, loan, loan already approved), buying timeline and country of residence. Add the preferred channel, WhatsApp or phone, and the best time to call.

Those answers arrive with the lead. Your agent knows who to call first and what to say, instead of answering dozens of "price?" messages on WhatsApp with no idea who is serious.