The diaspora and the Gulf invest
Moroccans abroad in France, Belgium and the Gulf: a large share of real estate investment in Morocco comes from abroad. Meta lets you target these buyers precisely, country by country.
REAL ESTATE ADVERTISING · MOROCCO
Qualified buyers for your Moroccan properties.
Specialized only in real estate: targeted Meta campaigns, forms that filter out the curious, lead follow-up all the way to the appointment.
Based in Rabat. We know the Moroccan market, its buyers and its sales cycles.
Why Meta Ads for Moroccan real estate.
Forms that qualify
Budget, property type, buying timeline: our forms filter out the curious and only send you serious buyers.
Everything is measured
Pixel + Conversions API installed from day one. You know exactly what every dirham spent brings back.
Selling property in Morocco with Meta ads: one city, one buyer, one ad
A campaign that shows the same ad in Casablanca, Agadir and Brussels spends a lot for few buyers. In Morocco, the city, the type of property and the person buying all change how the advertising should be done.
Each city is its own market
In Casablanca you mostly talk to working people: first purchase, a flat close to work, buy-to-let. Marrakech relies more on second homes, villas and foreign or diaspora buyers. Rabat, Salé and Témara attract families and civil servants buying their main home, who look at the neighbourhood and schools first.
Tangier sells a lot to the northern diaspora living in Spain, Belgium and the Netherlands, and to people working around the port and industrial zones. Agadir mixes local families, European retirees and summer buyers. An ad written for one of these audiences rarely works for another, which is why we have one page per city.
Three types of buyer, three ways to talk to them
A family buying in Morocco wants concrete answers: price, size, floor, parking, bank financing, delivery date. The ad should show the real property and the area, and the form should ask for budget and timing.
A diaspora buyer decides from abroad. They need floor plans, a video of the property or the site, payment terms, and someone who answers on WhatsApp despite the time difference. We target them country by country, in their own language.
An investor from the Gulf or Europe looks at the land title, rental yield and how safe the purchase is. For them, an ad in Arabic or English and one clear contact matter as much as the price.
What a well-built campaign changes for an agency or developer
Targeting by city and country instead of 'all of Morocco'. A form with two or three questions that filter out the curious. A pixel and the Conversions API installed so Meta learns who actually becomes an appointment. And budget moved every week to the ads with the best cost per qualified lead, not the most clicks.
The last part happens on your side: note what happens to each contact (called back, no answer, viewing, reservation). Without that feedback, nobody can know which ad really sells.
Where we generate leads.
CasablancaMarrakechRabatTangierAgadir
Plus diaspora targeting: France, Belgium, the Gulf (UAE, Saudi Arabia).
Frequently asked questions — Morocco.
How much does a real estate Meta Ads campaign cost in Morocco?
Plan an ad budget of about 100 MAD (€10) per day minimum, paid directly to Meta. Loumads management is a fixed monthly fee, quoted after the audit based on your volume, no commitment.
Can you target Moroccans abroad and Gulf investors?
Yes. Meta lets you show your listings to Moroccans in France, Belgium or the Gulf, with creatives dedicated to investing back home. It is often the most profitable segment.
Do you work with developers or only agencies?
Both: real estate agencies and developers of new programs (apartments, villas, residences). The system is the same: campaign, qualification form, follow-up to the appointment.
How do we start?
With a free 24-hour audit of your ads and your page. Then: pixel installed, first campaign live in under a week.
Do I need a separate campaign for each city?
Not at the start. If your development is in one city, one campaign is enough, with separate ad sets for local buyers and for the diaspora. If you sell in several cities, split them: the messages and the cost per lead are not the same.
How long before the first leads come in?
Often within the first days if the form and the pixel are ready. It usually takes two to three weeks for Meta to leave its learning phase and for the cost per lead to settle.
Your market is waiting. Your competitors are asleep.
Free audit of your listings, no commitment. In 10 minutes we show you where your buyers are and how to reach them.
Get the free audit