Loumads does one thing in Agadir: Facebook and Instagram ads for real estate agencies and developers. Because Agadir sells two things at once: flats to families from the Souss, and second homes or rental units on the bay and towards Taghazout, to buyers who often decide from Europe.
The same system: a form that filters, tracking that measures, a fast callback.
Founty, Sonaba and the coast towards Taghazout sell to second-home and seasonal-rental buyers. Hay Mohammadi, El Houda or Tilila sell to young families making a first purchase with a mortgage. The same ad for both brings in contacts that fit neither.
A large share of Moroccans in France, Belgium and the Netherlands have roots in the Souss. They come back during Operation Marhaba, from June to mid-September, and that is when they visit. The campaign that reaches them starts in spring, and the WhatsApp follow-up continues after they leave.
Goal (live there, rent it out, come back one day), budget, area, country of residence, in Agadir this summer or not: the form sorts people before WhatsApp. That is the difference between a Facebook ad in Agadir that fills a list with the curious and a campaign that fills a diary with viewings.
Agadir is not one market. An ad written for a flat in Founty says nothing to a family looking in Hay Mohammadi, and even less to someone who wants to rent out a studio in Taghazout.
Founty and Sonaba, on the bay, draw people who buy the view and the beach: well-off families, second homes, and part of the diaspora preparing a return. The visuals need to show the sea, the real distance to the beach and the actual state of the common areas, not a generic render.
Hay Mohammadi, El Houda and Tilila speak to young families from Agadir and the Souss making a first purchase, often in a new mid-range development. The pitch is practical: size, floor, parking, schools, and above all whether a mortgage is possible. Talborjt and the centre, rebuilt after the earthquake, keep a clientele looking for character and proximity, with buildings to renovate.
To the north, Aourir, Tamraght and Taghazout sell on short-term rentals and surf: small flats and houses the buyer will rent to surfers in winter and holidaymakers in summer. Taghazout Bay adds residences run by a hotel operator, an investor product more than a resident one. Illigh and Cité Suisse, with their villas, reach a smaller audience.
The rental buyer looks at occupancy, distance to the beach and who will manage the property when they are away. They often live in Casablanca, Marrakech or Europe, and their first question is about yield and management. A finished development with rental management reassures them; a render with no management plan makes them hesitate.
The family looking for a primary residence wants something else: the neighbourhood, the school, the commute, the monthly payment. They compare a lot and drop off fast if the sales rep talks yield when they are talking about a child's bedroom.
Putting both in one campaign muddles the message and the qualification. We separate them: one ad, one form and one follow-up per profile. The form asks the goal (live there, rent it out, come back one day), budget range, area, timeline, and cash or mortgage. Before calling, the sales rep knows whether they are talking to an investor or a family.
The Souss sent a large share of the first Moroccan workers to France, Belgium and the Netherlands from the 1960s and 1970s. Two generations later, many still have family in Agadir, Tiznit or the villages, and buy for holidays, for a parent or for a return at retirement. Founty and Sonaba come up often in their searches.
Every summer, Operation Marhaba, from June to mid-September, brings millions of Moroccans back from Europe, and Agadir Al Massira airport is one of the entry points. That is when they visit, compare and sometimes pay a deposit. Launching ads in July is too late: they plan their trip weeks ahead. A campaign started in spring leaves time to qualify contacts and book viewings around their dates.
In September, those who visited go back and decide from Europe, sometimes through a power of attorney signed there. Regular WhatsApp follow-up, with news from the site or the property, at hours that suit them, keeps them from drifting away over the winter.
Plus targeting of the Souss diaspora: France, Belgium, the Netherlands.
Plan an ad budget of about 100 MAD (€10) per day minimum, paid directly to Meta. Loumads management is a fixed monthly fee, quoted after the audit based on your volume, no commitment.
Yes. Meta lets you show your ads in those countries, with visuals and a form built for buying from abroad: floor plans, a video of the property, payment terms, whether they will be in Morocco this summer. The callback then happens on WhatsApp, at hours that suit them.
Because a generalist Facebook ads manager optimises clicks. We optimise qualified contacts: the form, the callback in under an hour and the follow-up to the viewing are built for real estate, not adapted from an e-commerce campaign. We do not take other sectors.
With a free 24-hour audit of your ads and your page. Then: pixel installed, first campaign live in under a week.
Both: real estate agencies, developers of new programmes in Hay Mohammadi, Tikiouine or on the bay, and tourist residences towards Taghazout. The system is the same: campaign, qualification form, follow-up to the appointment, with a message adapted to each product.
Yes. The investor who wants to rent out in Taghazout or on the bay and the family who wants to live in Hay Mohammadi do not react to the same visual or the same text, and do not answer the same questions. Each profile gets its own ad, its own form and its own follow-up. One campaign for both brings in contacts that fit neither.
We can target Agadir and its coast, but a radius limited to one village usually gives an audience too small for Meta to optimise properly. So we do it differently: we target the right profile (country of residence, language, interests) and put the area front and centre in the ad, with real photos of the property and a question about the preferred area in the form. People who are not interested in the coast filter themselves out.
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