How a Paris–Dakar property firm got its first qualified diaspora buyers in 48 hours.
qualified buyer leads
in the first 48 hours (28 to 29 October 2026), about €7 each, on a brand-new ad account
Context
A small firm helping the Senegalese diaspora in France buy property in Dakar. Until now it sold only through its network: no paid ads, no website, and a buying decision that takes weeks.
Objective
Reach diaspora buyers in France who are serious about a project in Dakar, and give the team enough information to call the right people first.
What we put in place
Form
An instant form with the higher-intent setting and three qualifying questions: budget, timeline and financing.
Creative
The founders' own 44-second phone video with a branded end card, tested against a carousel of project renders.
Compliance
Set up in the housing special ad category for the EU, with advertiser disclosure and a clear privacy policy.
Follow-up
A simple system for the team: four lead stages, follow-up timing and WhatsApp templates for buyers who need time.
Result
4 leads in the first 48 hours for about €28 of spend, around €7 each, all from the founders' video. Every lead answered budget, timeline and financing before the first call; the first one was called the same day and is now looking at projects with payment plans. Meta gave almost the whole budget to the video: the render carousel barely ran.
Why it worked
- For a purchase built on trust, seeing the founders beat polished renders from day one.
- Three questions told the team who to call first: budget, timeline and financing.
- Follow-up matters as much as the ads: diaspora buyers decide over weeks, not days.
