How BM Immobilier generated 57 qualified leads in one week in Marrakech.
leads generated
in one week, Aug 29 – Sep 4, 2026, at €1.09 per lead
Context
BM Immobilier (BM Conciergerie agency, Marrakech) wanted to promote a new real estate program built for investment — studios and 2-bedroom apartments in a developing neighborhood of Marrakech. The goal: quickly reach potential investors, both local and diaspora, without relying solely on word of mouth or classic real estate portals.
Objective
Generate a volume of qualified contacts in a short time, at a controlled cost, to feed BM Immobilier's sales team with prospects genuinely interested in rental investment in Marrakech.
What we set up
Format
Meta Ads campaign with Instant Form, so prospects could leave their details without leaving Facebook or Instagram.
Creative
Project video highlighting the architecture and location, with investment-focused copy.
Targeting
Morocco audience oriented toward real estate and investment prospects.
Budget
Small daily-budget campaign, tested over one week before any scale-up.
Result
57 leads generated in one week, at €1.09 per lead. Each lead is someone who filled out the form to get more information about the project — a direct, qualified contact ready to be called back by the sales team.
Why it worked
- The Instant Form reduces friction: no need to leave the app or visit an external site.
- A message clearly focused on investment — not "looking for a home" — naturally filtered for the right profiles.
- A limited test budget validated the angle before considering scale-up.
